Here's another fun-theory ad by Volkswagen. If you haven't seen the two previous ones yet, they modified a trashcan and a stairwell to play music. This latest incarnation of fun is pretty cool. It seems like Volkswagen showed us all what the real challenge is in our daily lives, boredom. If we could somehow turn that mundane task into something that spits out instant gratification, then we'd be excited to do that boring task! (which wouldn't be boring anymore!!!)
We believe that the easiest way to change people's behavior for the better is by making it fun to do. We call it The fun theory.
Via Have you seen this?!